Cookies on the site: how they work and why they are needed

Cookies on the site are small text files that are stored on the user's computer or device. They are part of the mechanism of interaction between websites and their visitors, providing various features and improving the user experience.

The main purpose of cookies is to store information about the user's visit and interaction on the site. Thanks to these files, sites are able to “remember” user settings, preferences, and also provide personalized content and advertising.

Typically, cookies contain information about the user's actions on the site, such as preferred language, preferred currency, authorization data, browsing history and other information. With this information, sites can adapt to the needs of each specific user, increasing the comfort of their stay on the page.

Moreover, cookies allow sites to remember and analyze usage conditions, such as frequency of visits to the site and time spent on pages. This allows website owners to analyze data, optimize structure and content, improve navigation and appearance of the web resource.

It is important to note that cookies do not contain sensitive information such as passwords or credit card numbers. They provide a secure method for storing various settings and settings on the user's device. Cookies can be either temporary, stored in the browser only during the current session, or persistent, intended for long-term storage.

But it is important to remember that users should always have the ability to control the use of cookies. Most modern browsers provide a feature to disable or delete cookies, and users have the right to choose what data they want to provide to a website and what they do not want to provide. As a result, site cookies play an important role in supporting a comfortable and personalized user experience.

They allow sites to better meet the needs and preferences of users, and also ensure the effective functioning and development of Internet pages.